My first handloom Negamam

I didn’t know what a Negamam sari was till I became a part of the W3 group. I had bought three Negamam saris at Kumaran Stores many years back when I thought that all cottons were handloom :):). When I figured out the difference between handloom and power loom products, I wanted to get a … Read more My first handloom Negamam

Handloom – Wearing art everyday !

When you wear a handloom product its like wearing art everyday because the same colour, same style of weaving will still result in a unique product since its handmade  !! Co-optex’s MD Mr. Narasimhan is doing an amazing job of reviving old weaving techniques and sustaining the weaver families. He has also introduced newer contemporary … Read more Handloom – Wearing art everyday !